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GoPark - A Reserve Parking app
GoPark is a mobile app designed to make parking easier. The idea came from the frustration of wasting time looking for a parking spot in busy areas. With GoPark, users can reserve their parking ahead of time, making the whole process quicker and less stressful. The goal was to create a simple, reliable solution that improves the urban parking experience for everyone.
01
Problems
Inefficient Parking Search
Parking Availability
Traffic Congestion
Safety Risks
Last-Minute Stress
02
Research
I began by crafting detailed user personas to deeply understand our target audience—their goals, behaviors, and pain points. This helped me ground every design decision in real user needs.
user Persona
Age
29 yrs
Education
Computer Science Engineering
Occupation
Software Engineer
Technology Access
Laptop, Phone
John is a tech-savvy professional working as a software engineer in a technology company. He lives in the city and commutes to work by car. John enjoys exploring different areas of the city during his free time and frequently attends tech meetups and networking events. He is always looking for efficient solutions to make his daily routines easier.
“From endless parking frustrations to seamless solutions, I've found a way to conquer busy urban areas with ease.”
John Davis
user Persona
Goals
Efficiency: Quickly find and reserve parking to save time and reduce stress.
Real-Time Updates: Access accurate, up-to-date parking availability and pricing.
Needs
Guaranteed Availability: Reserve parking with confidence, avoiding uncertainty.
Clear Navigation: Receive step-by-step directions to the reserved parking spot.
Pain-Points
Limited Parking: Difficulty finding parking in busy areas leads to wasted time or high costs.
Inefficient Reservations: Frustrating, confusing reservation systems cause delays and stress.
Next, I mapped the customer journey, analyzing every touchpoint to uncover pain points and opportunities, ensuring we address user challenges holistically.
Customer Journey Mapping
Awareness
Advocacy
Onboarding
Evaluation
Consideration
User Actions
Looks for the parking areas using the app
Asks how reliable the app is
Browses the app
Does an evaluation by booking a parking spot
After entering location clicks on reserve spot
Gets the generated Parking Ticket
Satisfied by the end result, better than his expectations
Recommends to friends and colleagues
Gives a positive feedback
Touchpoints
Banner AD
Homepage
Bookings Section
Parking area map
Please enter full name (skipped last name)
Do a second evaluation button
Customer review page
Emotions
Pain-Points
Too many steps
Checkout page doesn’t support all credit cards
No follow up about customer satisfaction
I then created a task flow to break down the exact steps users take to achieve their goals, ensuring the process is intuitive and efficient.
Task flow
Opens app
LogIn/Register
Dashboard
Enter Location on Search Bar
Enter Email/Phone Number
Enter Password
Parking spots near location
Selects the area for Parking
Select Block
Selects the Block for Parking
Confirm Reservation
Selects the duration of Parking
Payment Pending
Selects the Online payment method
Pay Online
Pay on Arrival
Pay quoted amount
Close app
Ticket Preview
Spot Reserved
YES
NO
YES
NO
Using insights from the task flow, I developed low-fidelity wireframes to focus on the functionality and structure of the design without the distraction of aesthetics.
low - Fidelity wireframes
Finally, I brought the user journey to life through a storyboard, visualizing their experience and how our product seamlessly integrates into their daily lives.
storyboard
John overslept and rushed out, dreading the usual parking hunt. Remembering the reservation app, he quickly booked a spot nearby. Guided by the app, he arrived to find his space waiting. On time and stress-free, he shared his experience with colleagues.
Storyboard
Late Again! Boss is gonna kill me. Gonna have more trouble looking for a parking tho
Wow I’ll never have to worry about parking again! Think boss is gonna fire me tho
Well that was pretty easy
Damn the app that jane told me about can book a spot for me!
I’ll do it on the way I’m getting late!
03
Final Design Concepts
04
Solutions
Advance Reservation
Real-Time Updates
Easy Navigation
Time Saving
05
How My Solutions Deliver Optimal Results for Users
Advance Reservation and Real-Time Updates
Advance Reservation and Real-Time Updates
GoPark’s ability to let users reserve parking spots ahead of time and receive real-time availability information ensures a stress-free, predictable parking experience.
Seamless Navigation and Spot Confirmation
Seamless Navigation and Spot Confirmation
With easy-to-follow navigation and spot confirmation, GoPark stands out by taking users directly to their reserved parking, offering a smoother experience than traditional parking methods.
Enhanced Convenience
Enhanced Convenience
GoPark turns parking into a quick, easy task, eliminating the usual hassle and saving users valuable time.
More Projects
Contact me
Hit me up if you’re looking for a fast, reliable UI/UX designer who can bring your vision to life
Book a Call
Go Back
GoPark - A Reserve Parking app
GoPark is a mobile app designed to make parking easier. The idea came from the frustration of wasting time looking for a parking spot in busy areas. With GoPark, users can reserve their parking ahead of time, making the whole process quicker and less stressful. The goal was to create a simple, reliable solution that improves the urban parking experience for everyone.
01
Problems
Drivers frequently lose time circling for parking, disrupting daily schedules and productivity.
Inefficient Parking Search
Parking Availability
Traffic Congestion
Safety Risks
Last-Minute Stress
02
Research
I began by crafting detailed user personas to deeply understand our target audience—their goals, behaviors, and pain points. This helped me ground every design decision in real user needs.
user Persona
Age
29 yrs
Education
Computer Science Engineering
Occupation
Software Engineer
Technology Access
Laptop, Phone
John Davis is a 29-year-old software engineer who lives in a busy city. He drives to work every day and enjoys exploring the city during his free time. With a busy lifestyle, John values efficiency and hates wasting time, especially when it comes to finding parking. He’s tech-savvy and always looking for ways to simplify his daily routines.
"Efficiency is key for me. I prefer solutions that help me get where I need to be with less effort."
John Davis
user insights
Goals
Efficiency: Quickly find and reserve parking to save time and reduce stress.
Real-Time Updates: Access accurate, up-to-date parking availability and pricing.
Needs
Guaranteed Availability: Reserve parking with confidence, avoiding uncertainty.
Clear Navigation: Receive step-by-step directions to the reserved parking spot.
Pain-Points
Limited Parking: Difficulty finding parking in busy areas leads to wasted time or high costs.
Inefficient Reservations: Frustrating, confusing reservation systems cause delays and stress.
Next, I mapped the customer journey, analyzing every touchpoint to uncover pain points and opportunities, ensuring we address user challenges holistically.
Customer Journey Mapping
Awareness
Advocacy
Usage
Decision
Consideration
Trigger
Frustration from wasting time searching for parking
Searches for solutions, finds GoPark
Downloads GoPark after seeing positive reviews
Reserves a parking spot for the first time
Shares positive experience with others
Goals
Discover a solution to simplify parking
Evaluate GoPark’s features and convenience
Sign up, understand app flow, start using features
Easily reserve parking and navigate to the spot
Recommend GoPark to others
Emotions
Pain-Points
Stress and time wasted searching for parking
Unsure about app reliability and ease of use
Confusion with the app setup process
Navigation issues, payment failures, unclear availability
Limited social sharing features, no referral rewards
I then created a task flow to break down the exact steps users take to achieve their goals, ensuring the process is intuitive and efficient.
Task flow
Opens app
LogIn/Register
Dashboard
Enter Location on Search Bar
Enter Email/Phone Number
Enter Password
Parking spots near location
Selects the area for Parking
Select Block
Selects the Block for Parking
Confirm Reservation
Selects the duration of Parking
Payment Pending
Selects the Online payment method
Pay Online
Pay on Arrival
Pay quoted amount
Close app
Ticket Preview
Spot Reserved
YES
NO
YES
NO
Using insights from the task flow, I developed low-fidelity wireframes to focus on the functionality and structure of the design without the distraction of aesthetics.
low - Fidelity wireframes
Finally, I brought the user journey to life through a storyboard, visualizing their experience and how our product seamlessly integrates into their daily lives.
storyboard
John overslept and rushed out, dreading the usual parking hunt. Remembering the reservation app, he quickly booked a spot nearby. Guided by the app, he arrived to find his space waiting. On time and stress-free, he shared his experience with colleagues.
Storyboard
Late Again! Boss is gonna kill me. Gonna have more trouble looking for a parking tho
Wow I’ll never have to worry about parking again! Think boss is gonna fire me tho
Well that was pretty easy
Damn the app that jane told me about can book a spot for me!
I’ll do it on the way I’m getting late!
03
Final Design Concepts
04
Solutions
Users can reserve parking spots ahead of time, ensuring availability and avoiding the search.
Advance Reservation
Real-Time Updates
Easy Navigation
Time Saving
05
How My Solutions Deliver Optimal Results for Users
Advance Reservation and Real-Time Updates
Advance Reservation and Real-Time Updates
GoPark’s ability to let users reserve parking spots ahead of time and receive real-time availability information ensures a stress-free, predictable parking experience.
Seamless Navigation and Spot Confirmation
Seamless Navigation and Spot Confirmation
With easy-to-follow navigation and spot confirmation, GoPark stands out by taking users directly to their reserved parking, offering a smoother experience than traditional parking methods.
Enhanced Convenience
Enhanced Convenience
GoPark turns parking into a quick, easy task, eliminating the usual hassle and saving users valuable time.
More Projects
Contact me
Hit me up if you’re looking for a fast, reliable UI/UX designer who can bring your vision to life
Book a Call
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extraordinary
together.
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